What makes public transit good? Equity. That equitable approach must meet commuters where they are. With SMARTA, the goal is to modernize and equip people with a fast notification system in case of delay, and payment platform that can be topped up with ease. Reliable features increase usage, increase in revenue bring more investment in quality of experience.
Variant Screening Menu Covers
SMARTA
Public Transit Rebrand
SMARTA
Smart Metropolitan Atlanta Rapid Transit Authority
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How can you take a public transit system thats worked since 1971, and make it that much better in this modern age?
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Meet the commuters needs! With some that feel it to be unsafe & only using it to reach the airport, while others use it every day to reach work, but struggle to pay, the approach must find the synergy in both.
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Through the implementation, the why is to establish cohesive visual communication. This provided solutions that generate constant excitement for merchandise, events, and announcements.
Promotional Animation for “An Early Look at Kubrick” Photography & Film Exhibition
Variant Screening Menu Covers
Variant Screening Menu Covers