The city was in need of a new look. It needed to highlight the rich story of Atlanta, while engaging and elevating the friendly, approachable, and community driven aspects that the department aspired to.

It had to feature the city seal, and be able to be in use to possibly 20 years. Timeless design that could represent the city in the best manner possible.

Through research, we found that while a plethora of stylistic inspiration is present in skateboarding culture, and used that to dictate type choice, and texture choices.

We found some inspiration in existing skate clubs in other places & took an existing logo, dissected what worked, and elaborated into our own.

By blending 3 marks that could work modularly by existing independently & as one, it provided broader opportunity for deployment. Grittiness was introduced by incorporating texture

Through the implementation, the why is to establish cohesive visual communication. This provided solutions that generate constant excitement for merchandise, events, and announcements.